Michael Bowey Director of Partnerships
7 January 2022
The client
Gaio, a European company owning multiple health and smartwatch brands had been running native ads in house for some time with mixed results. They wanted more scale and a better return on their spend but with a new brand launch fast approaching they didn’t have the time or expertise to maximise native ads internally.
Enter Agency Native. Within 30 days the new brand, Knauermann, had gone from a standing start to over £500k in sales, solely from native ads on Taboola.
Highlights
From £0 to £575k revenue generated in first 30 days
4.3x ROAS
6,426 total sales
Our Process
Firstly, we familiarised ourselves first hand with each product (as well as those of their competitors) to assess their individual merit and better understand their USPs.
Creative
Bespoke ad creatives were generated for each product - a mix of engaging product images and intriguing headlines. Taboola’s Title Analyzer was utilised to narrow down potential ad headlines to those with the strongest CTR.
Data
Agency Native have the benefit of having run hundreds of campaigns across many sectors and countries. The team set about analysing past performance data to create a bespoke publisher whitelist of the top-performing sites for this niche. A potential publisher universe of thousands of websites was narrowed down to the top 500 sites most likely to convert at scale.
CRO
What good is engaged traffic at low CPCs if the landing pages aren’t set up to convert? Agency Native consulted on conversion rate optimisation to find the marginal gains that add up to big wins at the bottom of the funnel.
"Agency Native took our native spend from £200 per day to £8,000 per day within 2 months. They transformed Native from a channel we were going to turn off to our leading source of new customers. Cannot recommend them highly enough"
Robert Walder - Knauermann
Next steps
Not content with +$20k/day in sales from Taboola, the next step is to repeat success across the other major native platforms - Outbrain, Yahoo Gemini and Google Discovery.
Plans are also underway to launch in the UK
… $50k / day from native ads? It’s only weeks away!
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